Imply Announces Major Open Source Contribution for Apache Druid; New Financial Guarantee for Apache Druid Users

Apache Druid reinforces its leadership position as the real-time analytics database for modern analytics applications—a rapidly growing market at the intersection of analytics and applications Burlingame, CA – September 20, 2022 – Imply, the company founded by the original creators of Apache Druid®, today unveiled at a virtual event the second milestone in Project Shapeshift, […]

Sep 20, 2022

Apache Druid reinforces its leadership position as the real-time analytics database for modern analytics applications—a rapidly growing market at the intersection of analytics and applications

Burlingame, CA – September 20, 2022 Imply, the company founded by the original creators of Apache Druid®, today unveiled at a virtual event the second milestone in Project Shapeshift, the 12-month initiative designed to solve the most pressing issues developers face when building analytics applications. This milestone introduces the following:

  • A multi-stage query engine for Apache Druid, representing the largest expansion of Druid’s architecture since inception.
  • Imply’s Total Value Guarantee, a global guarantee for Apache Druid users that shows how the Imply subscription is effectively free for qualified participants.  
  • Continued momentum for Imply Polaris, the cloud database service built from Apache Druid.

Imply is uniquely built for the intersection of analytics and applications. Increasingly, companies are building modern analytics applications that combine analytics on big data with application traits including sub-second response, high concurrency and operational use. The developers at leading companies, including Atlassian, Reddit, and TrueCar, are building these applications to underpin their digital businesses, and Apache Druid with Imply is their database-of-choice.

“There’s a big market opportunity for database companies at the intersection of analytics and applications,” said Eric Kavanagh, CEO and Co-Founder, The Bloor Group. “What I’m excited about with Imply is their keen focus on rewriting the end-to-end process of discovery, design and deployment of next-gen analytic apps.”

After introducing Project Shapeshift at Druid Summit 2021, Imply launched Polaris at the first milestone event in March. Today for the second milestone, Imply introduces three major announcements that helps make Druid even more capable, accelerates developer success, and enhances the Imply Polaris cloud service.

Breakthrough Apache Druid expansion

A source of Apache Druid’s performance for interactive analytics at scale lies within its highly efficient and optimized single-stage query engine. A second engine—a multi-stage query engine, optimized for more complex data flow—was introduced in a private preview by Imply in March. The new engine was conceived to dramatically transform data ingestion and expand querying capabilities.

“We always thought of Druid as a shapeshifter when we originally built it to support analytics apps of any scale,” said Gian Merlino, CTO and co-founder of Imply and PMC chair for Apache Druid. “Now we’re excited to show the world just how nimble it can be with the addition of multi-stage queries and SQL-based ingestion.”

Today, Imply announces its contribution to the multi-stage query engine in Apache Druid 24.0.  In this release, the multi-stage stage query engine enables the following:

  • Simplified and accelerated batch ingestion – Like every database, data must be ingested before it can be used. Now, ingestion in Druid uses common SQL queries that benefit from the new extensions to Druid, making it both easier to ingest data and up to 65% faster. With many Druid deployments ingesting hundreds of terabytes daily, this saves both time and expense.
  • SQL-based in-database transformation – Formerly, Druid supported a limited set of in-database table transformation capabilities. Now, Druid supports any in-database transformation without tuning or expertise using SQL, enabling data enhancement, data enrichment, easy experimentation with aggregates, approximations (including hyperloglogs and theta sketches), and more, with the same ease-of-use and performance enhancements as SQL-based ingestion.
  • Foundation for expanded ecosystem support – With the addition of SQL-based ingestion and transformation, Druid has built a foundation for integration with a range of open source and commercial data tools, covering transformation (dbt), data integration (Informatica, FiveTran, Matillion, Nexla,, data quality (Great Expectations, Monte Carlo, Bigeye) and others.

Imply’s Total Value Guarantee for Apache Druid users

Imply delivers a complete developer experience for Druid across its commercial distribution, cloud services and expertise. With Imply, developers are able to save time from managing the database and save money on infrastructure—where both time and money contribute to total cost of ownership (TCO).  Paytm, for example, saved 12 additional engineering hours per week and reduced infrastructure costs by 50% with Imply.

Today, Imply is making it possible for Apache Druid users to get all the value of a partnership with Imply effectively for free—and lower their TCO for Druid. Imply is introducing the Total Value Guarantee for qualified participants that guarantees the total cost of ownership (TCO) to run Druid with Imply—measured across software, support, and infrastructure—will be less than the TCO when running Apache Druid on their own. 

“At Imply, we love building and using open source software but having a partner can be helpful too,” said Vadim Ogievetsky, CXO and co-founder of Imply. “Now with Imply’s Total Value Guarantee, developers can get a partner for Druid that will help them get all the advantages of Imply’s products and services and be there in the middle of the night if needed— with Imply effectively for free. ”

Continued Imply Polaris momentum

Imply Polaris, a database-as-a-service built from Apache Druid, was introduced in March. This cloud database was built to do more than cloudify Druid; it also optimizes data operations and delivers an end-to-end service from stream ingestion to data visualization. In five months, Polaris has added over 250 accounts, representing companies across a wide range of industries.

“As a market leader in weather information and data solutions, and with a global audience of more than 50 million consumers, we’re committed to providing advertisers with the insights they need to optimize their campaigns on our platforms, while remaining committed to protecting the privacy of our users,” said Radu Nicolae, Technical Product Manager for Pelmorex’s DSP. “With Imply Polaris as an internal analytics powerhouse, we can track changes in traffic and enable our operations team to adjust strategies in real time. As a cloud database service, Polaris was the fastest, most affordable, and secure way to build our Apache Druid-powered service.”

Today, Imply announces a series of product updates to Polaris that enhance the developer experience, including:

  • More flexible data ingestion – Polaris adds support for schemaless ingestion to accommodate nested columns, allowing for arbitrary nesting of typed data like JSON or Avro. DataSketches are now supported at ingestion for faster subsecond approximate queries.
  • Simpler Polaris operations – Polaris adds performance monitoring alerts to ensure consistent performance for ultra-low latency queries and greater security with resource-based access control and row-level security. Finally, updates to Polaris’ built-in visualization enables faster slicing and dicing.
  • More flexible pricing – Polaris adds new node types to flexibly meet any price/performance requirement at any scale. New comprehensive consumption and billing metrics were added for instant usage visibliity.

Learn More


  • Apache Druid 24.0 is available for public download on
  • All of the Imply Polaris features included are now available

About Imply

At Imply, we are on a mission to help developers become the new heroes of analytics. Powered by Apache Druid, Imply’s real-time analytics database is built for the intersection of analytics and applications.  With Imply, developers can build analytics applications that deliver interactive data experiences on real-time and historical data with limitless scale and at the best economics.  Backed by leading investors including Thoma Bravo, a16z and Bessemer Venture Partners, Imply is on a fast growth trajectory – disrupting the $100B database market – with customers including Atlassian, Reddit, and TrueCar. To learn more, please visit:

Other press releases you might find interesting

Jan 31, 2024
Imply Honored with 2023 Confluent Rising Star Partner of the Year Award
Imply recognized as Rising Star Partner of the Year (ISV) winner for outstanding partnership growth, helping customers drive innovation
Read more
Jan 26, 2024
Apache® Druid Wins Best Big Data Product in the 2023 BigDATAwire Readers’ Choice Awards
Apache Druid named the winner in two categories: 1) Best Big Data Product: Analytics Database, Data Lake, and Lakehouse and 2) Top 3 Big Data and AI Open Source Projects.
Read more
Oct 31, 2023
Imply Introduces a Developer Center for Analytics and Application Innovation
New technical learning destination empowering developers, engineers, and architects to build real-time analytics applications through comprehensive resources and community engagement
Read more
Jul 18, 2023
Imply Joins the Connect with Confluent Partner Program, Creating a Comprehensive Platform for Real-Time Analytics Applications
Imply teams up with Confluent to make building real-time analytics on streaming data easier with a cutting-edge developer experience created from open-source technologies
Read more
Jun 06, 2023
Imply Announces Automatic Schema Discovery for Apache Druid, Reinforcing Druid’s Leadership for Real-Time Analytics on Streaming Data
The third milestone of Imply’s Project Shapeshift brings industry-leading developer ease of use and operational efficiency to Apache Druid in the Druid 26.0 release
Read more
Feb 08, 2023
Imply’s DBaaS, Polaris, Named Best Open-Source Cloud Solution in The Cloud Awards
Imply wins industry award in recognition of the rapid customer adoption in its cloud database service; this award combined with the 2022 Best Analytics Database award for Apache Druid demonstrates Imply’s accelerated...
Read more
Dec 13, 2022
Apache® Druid Named Best Analytics Database in the 2022 Datanami Readers’ Choice Award
Apache Druid was named the “Reader’s Choice” winner of the Best Analytics Database category in the seventh annual BigDATAwire (formerly Datanami) Readers’ and Editors’ Choice Awards.
Read more
May 17, 2022
Imply Announces $100M Investment Led by Thoma Bravo to Drive the Market Shift to Modern Analytics Applications
New funding round validates Imply’s leadership position in the real-time analytics database category BURLINGAME, CA, May 17, 2022 – Imply Data, Inc., the company founded by the original creators of Apache Druid,...
Read more
Mar 01, 2022
Imply Announces Polaris, a Cloud Database Service for Modern Analytics Applications Plus Major Expansion for Apache Druid
Imply, the creators of the most popular database for modern analytics applications, today announced the appointment of Jennifer Palecki as the company’s first chief people officer.
Read more
Dec 11, 2021
Imply Names HR Veteran Jennifer Palecki As Chief People Officer
Imply, the creators of the most popular database for modern analytics applications, today announced the appointment of Jennifer Palecki as the company’s first chief people officer.
Read more
Nov 18, 2021
Eric Tschetter Joins Imply as Field Chief Technology Officer, Reuniting with the Other Original Authors of Apache Druid
Imply, the most popular database for modern analytics applications, today announced the appointment of Eric Tschetter as field chief technology officer (CTO).
Read more
Nov 09, 2021
Imply Introduces Project Shapeshift, the Next Step in the Evolution of the Druid Experience
Imply unveils Project Shapeshift, which will offer developers and organizations a next level Druid experience that reimagines the process of building modern analytics applications. A series of game changing capabilities...
Read more
Oct 27, 2021
Imply to Debut Accreditation Program for Apache Druid® Basics, Giving Developers the Foundation for Building Modern Analytics Applications
Imply, founded by the original creators of Apache Druid®, will debut the Imply Accreditation Program for Apache Druid Basics at Druid Summit 2021. Only those who have registered for Druid Summit 2021 will have early...
Read more
Oct 19, 2021
Imply Announces Full Details of Druid Summit 2021 Virtual Conferences For Americas, EMEA and APAC Delegates
Imply, founded by the creators of Apache Druid®, today announced full details for Druid Summit 2021 virtual conferences. Druid Summit 2021 will concurrently serve delegates across the Americas, EMEA and APAC.
Read more
Jun 16, 2021
Imply Closes $70 Million Series C at $700M Valuation to Extend Leadership as Foundational Platform for Analytics-in-Motion
Imply, the pioneer of Analytics-in-Motion, and founded by the original creators of Apache Druid, today announced the closing of a $70 million Series C led by Bessemer Venture Partners with participation from Tiger...
Read more
Jun 16, 2021
Imply Expands Leadership Team as Analytics-in-Motion Becomes Increasingly Central to Enterprise and Digital Native Organizations
Imply, the pioneer of Analytics-in-Motion, and founded by the original creators of Apache Druid, today announced two key hires to its executive team, with Praveen Rangnath joining as Chief Marketing Officer and Kevin...
Read more
Oct 28, 2020
TrueCar selects Imply Cloud as their self-service analytics platform
Leading automotive digital marketplace to use analytics to unlock insights from digital interactions, improve services with increased agility, and deliver a higher quality experience.
Read more
Apr 16, 2020
Imply 3.3 Extends Performance and Reduces TCO for Real-Time Intelligence
Addition of SQL JOIN operations to the world’s fastest real-time data platform delivers cost-effective self-service analytics to day-to-day decision-makers.
Read more
Jan 30, 2020
Imply Simplifies Cloud Deployment & Operations for Apache Druid
Customers get point-click installation, scale-up and upgrade across private clouds plus Amazon Web Services, Google Cloud Platform and Microsoft Azure.
Read more
Dec 10, 2019
Imply Launches Druid Summit
Imply, the real-time data analytics company, today announced it is organizing the inaugural Druid Summit, to be held at the San Francisco Airport Waterfront Marriott from April 13th through April 15th 2020.
Read more
Dec 10, 2019
Imply Raises $30mm at a $350mm Valuation in Growth
Andreessen Horowitz-backed firm plans to aggressively expand as demand for Apache Druid (incubating) - based solution grows.
Read more

Let us help with your analytics apps

Request a Demo