TrueCar selects Imply Cloud as their self-service analytics platform

Leading automotive digital marketplace to use analytics to unlock insights from digital interactions, improve services with increased agility, and deliver a higher quality experience.

BURLINGAME, Calif. – October 28, 2020 (BUSINESS WIRE)–Imply, the leader in self-service analytics, announced today that TrueCar has selected Imply Cloud as their self-service analytics platform. TrueCar is the most efficient and transparent way to find a car. Consumers can use TrueCar to learn what other people paid for a new vehicle of interest in their local area and receive upfront, transactable prices on a specific vehicle on the dealer’s lot. They can also now build many parts of their deal with the dealer online, including loan and lease payments as well as their trade-in. Consumers can also search dealers’ inventories of quality used and certified previously owned (CPO) vehicles with intelligent price ratings and free condition summaries. TrueCar users purchase approximately one million cars from the approximately 15,000 dealers in its network each year.

While TrueCar is a digital native company, it sought a better solution for analyzing real-time clickstream data in order to detect anomalies in user activity. It required lower latency than was available from its existing data warehouse and business intelligence stack. TrueCar was also concerned about the cost of scaling to support analytics on large and growing amounts of streaming data.

TrueCar wanted to detect anomalies and discover insights in real-time while making analytics available not just to analysts, but also to business users in functions as diverse as marketing and finance. They wanted to do this while avoiding the time and risk of building an end-to-end analytics capability from scratch.

TrueCar chose Imply Cloud to help them make their dashboards real-time, detect anomalies, and do so while minimizing engineering and operational overhead. With Imply they intend to unlock insights from digital interaction data from their core services, further empower their data scientists and product teams to improve services with increased agility, deliver a higher quality experience, and ensure they are investing in the right areas of the TrueCar platform.

TrueCar’s data architecture uses Amazon Kinesis and Spark Streaming for data ingestion and preparation, Imply Cloud for analytics and HDFS for deep storage. The Imply analytics engine connects to the Imply Pivot analytics UI to power real-time self-service data applications. It also connects to Tableau to provide executive dashboards.

“TrueCar is harnessing the power of data to personalize the car buying experience for consumers and provide them with transparency and peace of mind around their price and overall deal,” said Travis Patterson, chief revenue officer at Imply. “We are proud to assist them in their data-driven journey by enabling self-service analytics that improve their operational and business intelligence.”

About Imply

Imply, founded by the original creators of Apache Druid®, develops an innovative database purpose-built for modern analytics applications. Imply is driving a new era in data analytics, called Analytics in Motion, where interactive queries, real-time and historical data at unlimited scale, combine with the best price/performance, to realize the full potential of data.

Imply has operations in North America, Europe and Asia Pacific and is backed by Andreessen Horowitz (a16z), Bessemer Venture Partners, Tiger Global Management, Khosla Ventures and Geodesic Capital. For more information please visit


Jeff Tieszen
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