Zillow Group Delivers Real-Time Visibility for Self-Serve Analytics
Zillow enables product and business teams to self-serve ad hoc analytics with 5-minute onboarding and effortless scaling, reducing overhead while accelerating decisions.
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Reddit Delivers Real-Time Analytics for Ad Campaign Performance
“By using Apache Druid and Imply, we can ingest multiple events straight from Kafka and our data lake, ensuring advertisers have the information they need for successful campaigns in real time.”
Shariq Rizvi | EVP of Ads Monetization Reddit
Summary
Reddit generates tens of gigabytes of event data per hour from advertisements on its platform. To let advertisers both understand their impact and decide how to target their spending, Reddit needed to enable interactive queries across the last six months of data—hundreds of billions of raw events to slice and dice in real time. To do this, they turned to Druid and Imply.Highlights
- 2-3x faster queries, from 2s to subsecond
- Accelerated time-to-value with Imply Pivot
- Improved system availability to 99.9%
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