Blis

Blis+Imply: Real-Time Analytics for Adtech—At Massive Scale

“The sheer volume of data we push through Imply is immense, but in an instant, we can answer a precise question like ‘How many ad opportunities were there for Words with Friends in Brighton today at 4 PM?’”
Amy Fox  |  Product Director  Blis

Summary

Blis is an integrated advertising planning and buying platform that delivers scaled, relevant, and high-performing audiences to the world’s top brands and media agencies. Blis chose Imply to implement real-time analytics throughout their organization and deliver ROI-increasing insights to their customers.

References

Highlights

  • Hundreds of thousands of advertising auction requests each second
  • 200 million consumers a day
  • Network of 35,000 publishers

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