90% Amount of team members enabled with ad-hoc data exploration
8X Reduction in operational overhead
Business Goals
Kueez is an elite squad of technology and data experts that develops a technological platform for content creation, user experience, media buying, and monetization of online content, Founded in late 2016 by serial digital entrepreneur Ori Mendi, Orr Katznelson, and Daniel Tony. A force to be reckoned with in the Online Publishing industry, Kueez was chosen by SimilarWeb as one of the 10 fastest-growing publishers in the US by 2020.
With more than 30 self-owned websites, Kueez offers a multitude of top-quality, engaging content to a global audience of over 100 million users per month and growing!
Life before Imply
Before Imply, they ran open-source Druid in GCP. But it got to the point where they couldn’t manage it properly. They lacked the domain skills, bandwidth, and resources to prevent the system from failing at scale. Because of these issues, they knew they had challenges.
“a managed service for Druid, the platform needed to be 100% available”
With those challenges in mind, Kueez’s CTO – found Imply via a warm recommendation from a current customer of ours. He knew Imply could help the team reach its goal to reduce operational overhead costs, plus offer support and tooling to manage it more robustly.
Imply allows Kueez’s data analysts, content editors, and growth teams to optimize their campaigns in real-time. With open-source Druid, they struggled to keep their system up and running, their queries were failing during traffic spikes and they couldn’t access the data they needed.
Technology requirements
When Kueez’s CTO (Elad Yosifon) and Chief Architect (Daniel Tony) began designing and architecting their real-time analytics platform, they briefly evaluated other databases, such as Redis, Athena, Cassandra, Clickhouse, and Snowflake to name a few. Still, they knew from recommendations that Druid would be the right choice. Customers have repeatedly shared with us that it is easier to partner with Imply than hiring a team of engineers to maintain open-source software.
“Kueez was looking for a better, scalable solution in managing and maintaining Druid”
Once it got to scale, they definitely had the knowledge but not the bandwidth. They tried everything to maintain and optimize their deployment independently but as we have already stated, this is a challenge for most open source Druid users.
Why Imply
It was an easy choice for Kueez to move from open-source Druid to Imply because of our team’s deep understanding of Druid and we are the creators and experts. Second, the pricing was cost-effective and it fit their use case need for real-time analytics. Lastly, we solved their pain of reducing open-source Druid operational overhead with Imply Cloud.
They started their journey with Imply through a discovery call where we uncovered their pain and learned about the performance issues they were hitting. As Kueez looked to scale their data platform, they needed a system that would make it easier for them to sleep at night. That’s why they chose Imply.
“Imply’s data platform is very reliable it’s never down and is our backbone for real-time analytics.”
Inside their real-time analytics architecture, they have Imply alongside Superset as their go-to database, Google BigQuery as their archive data warehouse, and their own BI tools on top of it all.
Kueez’s analysts, content editors, designers, and operations teams rely on Imply to decide on campaigns and content in real-time. They use Imply to help them monitor and optimize campaign performance to ensure their customers and advertisers efficiently run their programs. Thus, allowing them to get the most eyeballs on their site, generating more clicks, impressions, and revenue for their advertisers.
Business Outcomes
8X reduction in operational overhead
Before Imply Cloud, they struggled with provisioning open-source Druid, which created many issues and downtime. By leveraging our managed service, Imply Cloud, they could free up valuable engineering resources to work on higher-value business problems and implement a system that can provide real-time monitoring, real-time analytics, and 100% availability.
12X performance improvement
Imply has been instrumental in Kueez’s ability to scale. It’s not uncommon for them to have over 100 million monthly users, terabytes of raw data, and over 5 billion unique data events ingested into their platform on a daily basis. According to Kueez, scaling their real-time analytics to support users’ volume has been made possible because their real-time analytics platform is built on Imply Cloud.
90% of team members are enabled with ad-hoc data exploration
At Kueez, data is at the center of all decisions. To empower decision-making, they needed a real-time self-service analytics tool that would allow their team to analyze campaigns and content independently. Since their adoption of Imply Cloud, 90% of their team are now enabled with real-time ad-hoc exploration, which is a massive improvement and something the team appreciates every day.
Other blogs you might find interesting
No records found...
Sep 21, 2023
Migrate Analytics Data from MongoDB to Apache Druid
This blog presents a concise guide on migrating data from MongoDB to Druid. It includes Python scripts to extract data from MongoDB, save it as CSV, and then ingest it into Druid. It also touches on maintaining...
How Druid Facilitates Real-Time Analytics for Mass Transit
Mass transit plays a key role in reimagining life in a warmer, more densely populated world. Learn how Apache Druid helps power data and analytics for mass transit.
Migrate Analytics Data from Snowflake to Apache Druid
This blog outlines the steps needed to migrate data from Snowflake to Apache Druid, a platform designed for high-performance analytical queries. The article covers the migration process, including Python scripts...
Apache Kafka, Flink, and Druid: Open Source Essentials for Real-Time Applications
Apache Kafka, Flink, and Druid, when used together, create a real-time data architecture that eliminates all these wait states. In this blog post, we’ll explore how the combination of these tools enables...
Visualizing Data in Apache Druid with the Plotly Python Library
In today's data-driven world, making sense of vast datasets can be a daunting task. Visualizing this data can transform complicated patterns into actionable insights. This blog delves into the utilization of...
Bringing Real-Time Data to Solar Power with Apache Druid
In a rapidly warming world, solar power is critical for decarbonization. Learn how Apache Druid empowers a solar equipment manufacturer to provide real-time data to users, from utility plant operators to homeowners
When to Build (Versus Buy) an Observability Application
Observability is the key to software reliability. Here’s how to decide whether to build or buy your own solution—and why Apache Druid is a popular database for real-time observability
How Innowatts Simplifies Utility Management with Apache Druid
Data is a key driver of progress and innovation in all aspects of our society and economy. By bringing digital data to physical hardware, the Internet of Things (IoT) bridges the gap between the online and...
Three Ways to Use Apache Druid for Machine Learning Workflows
An excellent addition to any machine learning environment, Apache Druid® can facilitate analytics, streamline monitoring, and add real-time data to operations and training
Apache Druid® is an open-source distributed database designed for real-time analytics at scale. Apache Druid 27.0 contains over 350 commits & 46 contributors. This release's focus is on stability and scaling...
Unleashing Real-Time Analytics in APJ: Introducing Imply Polaris on AWS AP-South-1
Imply, the company founded by the original creators of Apache Druid, has exciting news for developers in India seeking to build real-time analytics applications. Introducing Imply Polaris, a powerful database-as-a-Service...
In this guide, we will walk you through creating a very simple web app that shows a different embedded chart for each user selected from a drop-down. While this example is simple it highlights the possibilities...
Automate Streaming Data Ingestion with Kafka and Druid
In this blog post, we explore the integration of Kafka and Druid for data stream management and analysis, emphasizing automatic topic detection and ingestion. We delve into the creation of 'Ingestion Spec',...
This guide explores configuring Apache Druid to receive Kafka streaming messages. To demonstrate Druid's game-changing automatic schema discovery. Using a real-world scenario where data changes are handled...
Imply Polaris, our ever-evolving Database-as-a-Service, recently focused on global expansion, enhanced security, and improved data handling and visualization. This fully managed cloud service, based on Apache...
Introducing hands-on developer tutorials for Apache Druid
The objective of this blog is to introduce the new set of interactive tutorials focused on the Druid API fundamentals. These tutorials are available as Jupyter Notebooks and can be downloaded as a Docker container.
In this blog article I’ll unpack schema auto-discovery, a new feature now available in Druid 26.0, that enables Druid to automatically discover data fields and data types and update tables to match changing...
Druid now has a new function, Unnest. Unnest explodes an array into individual elements. This blog contains design methodology and examples for this new Unnest function both from native and SQL binding perspectives.
What’s new in Imply Polaris – Our Real-Time Analytics DBaaS
Every week we add new features and capabilities to Imply Polaris. This month, we’ve expanded security capabilities, added new query functionality, and made it easier to monitor your service with your preferred...
Apache Druid® 26.0, an open-source distributed database for real-time analytics, has seen significant improvements with 411 new commits, a 40% increase from version 25.0. The expanded contributor base of 60...
How to Build a Sentiment Analysis Application with ChatGPT and Druid
Leveraging ChatGPT for sentiment analysis, when combined with Apache Druid, offers results from large data volumes. This integration is easily achievable, revealing valuable insights and trends for businesses...
In this blog, we will compare Snowflake and Druid. It is important to note that reporting data warehouses and real-time analytics databases are different domains. Choosing the right tool for your specific requirements...
Learn how to achieve sub-second responses with Apache Druid
Learn how to achieve sub-second responses with Apache Druid. This article is an in-depth look at how Druid resolves queries and describes data modeling techniques that improve performance.
Apache Druid uses load rules to manage the ageing of segments from one historical tier to another and finally to purge old segments from the cluster. In this article, we’ll show what happens when you make...
Real-Time Analytics: Building Blocks and Architecture
This blog identifies the key technical considerations for real-time analytics. It answers what is the right data architecture and why. It spotlights the technologies used at Confluent, Reddit, Target and 1000s...
What’s new in Imply Polaris – Our Real-Time Analytics DBaaS
This blog explains some of the new features, functionality and connectivity added to Imply Polaris over the last two months. We've expanded ingestion capabilities, simplified operations and increased reliability...
Wow, that was easy – Up and running with Apache Druid
The objective of this blog is to provide a step-by-step guide on setting up Druid locally, including the use of SQL ingestion for importing data and executing analytical queries.
Tales at Scale Podcast Kicks off with the Apache Druid Origin Story
Tales at Scale cracks open the world of analytics projects and shares stories from developers and engineers who are building analytics applications or working within the real-time data space. One of the key...
Real-time Analytics Database uses partitioning and pruning to achieve its legendary performance
Apache Druid uses partitioning (splitting data) and pruning (selecting subset of data) to achieve its legendary performance. Learn how to use the CLUSTERED BY clause during ingestion for performance and high...
Easily embed analytics into your own apps with Imply’s DBaaS
This blog explains how developers can leverage Imply Polaris to embed robust visualization options directly into their own applications without them having to build a UI. This is super important because consuming...
Building an Event Analytics Pipeline with Confluent Cloud and Imply’s real time DBaaS, Polaris
Learn how to set up a pipeline that generates a simulated clickstream event stream and sends it to Confluent Cloud, processes the raw clickstream data using managed ksqlDB in Confluent Cloud, delivers the processed...
We are excited to announce the availability of Imply Polaris in Europe, specifically in AWS eu-central-1 region based in Frankfurt. Since its launch in March 2022, Imply Polaris, the fully managed Database-as-a-Service...
Should You Build or Buy Security Analytics for SecOps?
When should you build—or buy—a security analytics platform for your environment? Here are some common considerations—and how Apache Druid is the ideal foundation for any in-house security solution.
Combating financial fraud and money laundering at scale with Apache Druid
Learn how Apache Druid enables financial services firms and FinTech companies to get immediate insights from petabytes-plus data volumes for anti-fraud and anti-money laundering compliance.
This is a what's new to Imply in Dec 2022. We’ve added two new features to Imply Polaris to make it easier for your end users to take advantage of real-time insights.
Imply Pivot delivers the final mile for modern analytics applications
This blog is focused on how Imply Pivot delivers the final mile for building an anlaytics app. It showcases two customer examples - Twitch and ironsource.
For decades, analytics has been defined by the standard reporting and BI workflow, supported by the data warehouse. Now, 1000s of companies are realizing an expansion of analytics beyond reporting, which requires...
Apache Druid is at the heart of Imply. We’re an open source business, and that’s why we’re committed to making Druid the best open source database for modern analytics applications
When it comes to modern data analytics applications, speed is of the utmost importance. In this blog we discuss two approximation algorithms which can be used to greatly enhance speed with only a slight reduction...
The next chapter for Imply Polaris: celebrating 250+ accounts, continued innovation
Today we announced the next iteration of Imply Polaris, the fully managed Database-as-a-Service that helps you build modern analytics applications faster, cheaper, and with less effort. Since its launch in...
We obviously talk a lot about #ApacheDruid on here. But what are folks actually building with Druid? What is a modern analytics application, exactly? Let's find out
Elasticity is important, but beware the database that can only save you money when your application is not in use. The best solution will have excellent price-performance under all conditions.
Druid 0.23 – Features And Capabilities For Advanced Scenarios
Many of Druid’s improvements focus on building a solid foundation, including making the system more stable, easier to use, faster to scale, and better integrated with the rest of the data ecosystem. But for...
Apache Druid 0.23.0 contains over 450 updates, including new features, major performance enhancements, bug fixes, and major documentation improvements.
Imply Polaris is a fully managed database-as-a-service for building realtime analytics applications. John is the tech lead for the Polaris UI, known internally as the Unified App. It began with a profound question:...
There is a new category within data analytics emerging which is not centered in the world of reports and dashboards (the purview of data analysts and data scientists), but instead centered in the world of applications...
We are in the early stages of a stream revolution, as developers build modern transactional and analytic applications that use real-time data continuously delivered.
Developers and architects must look beyond query performance to understand the operational realities of growing and managing a high performance database and if it will consume their valuable time.
Building high performance logging analytics with Polaris and Logstash
When you think of querying with Apache Druid, you probably imagine queries over massive data sets that run in less than a second. This blog is about some of the things we did as a team to discover the user...
Horizontal scaling is the key to performance at scale, which is why every database claims this. You should investigate, though, to see how much effort it takes, especially compared to Apache Druid.
When you think of querying with Apache Druid, you probably imagine queries over massive data sets that run in less than a second. This blog is about some of the things we did as a team to discover the user...
Building Analytics for External Users is a Whole Different Animal
Analytics aren’t just for internal stakeholders anymore. If you’re building an analytics application for customers, then you’re probably wondering…what’s the right database backend?
After over 30 years of working with data analytics, we’ve been witness (and sometimes participant) to three major shifts in how we find insights from data - and now we’re looking at the fourth.
Every year industry pundits predict data and analytics becoming more valuable the following year. But this doesn’t take a crystal ball to predict. There’s instead something much more interesting happening...
Today, I'm prepared to share our progress on this effort and some of our plans for the future. But before diving further into that, let's take a closer look at how Druid's core query engine executes queries,...
Product Update: SSO, Cluster level authorization, OAuth 2.0 and more security features
When you think of querying with Apache Druid, you probably imagine queries over massive data sets that run in less than a second. This blog is about some of the things we did as a team to discover the user...
When you think of querying with Apache Druid, you probably imagine queries over massive data sets that run in less than a second. This blog is about some of the things we did as a team to discover the user...
Druid Nails Cost Efficiency Challenge Against ClickHouse & Rockset
To make a long story short, we were pleased to confirm that Druid is 2 times faster than ClickHouse and 8 times faster than Rockset with fewer hardware resources!.
Unveiling Project Shapeshift Nov. 9th at Druid Summit 2021
There is a new category within data analytics emerging which is not centered in the world of reports and dashboards (the purview of data analysts and data scientists), but instead centered in the world of applications...
How we made long-running queries work in Apache Druid
When you think of querying with Apache Druid, you probably imagine queries over massive data sets that run in less than a second. This blog is about some of the things we did as a team to discover the user...
Uneven traffic flow in streaming pipelines is a common problem. Providing the right level of resources to keep up with spikes in demand is a requirement in order to deliver timely analytics.
Community Discoveries: multi-value dimensions in Apache Druid
Hellmar Becker is an Imply solutions engineer based in Germany, where he has been delving into the nooks-and-crannies of multi-valued dimension support in Druid. In this interview, Hellmar explains why...
Community Spotlight: Apache Pulsar and Apache Druid get close…
The community team at Imply spoke with an Apache Pulsar community member, Giannis Polyzos, about how collaboration between open source communities generates great things, and more specifically, about how...
Meet the team: Abhishek Agarwal, engineering lead in India
Abhishek is Imply’s first engineer in India. We spoke to him about setting up our operations in Bangalore and asked what kind of local talent the company is looking for.