Introducing Imply’s Total Value Guarantee for Apache Druid

Sep 20, 2022
Matt Morrissey

If you’re a software developer, you probably love open source software. Maybe you like to peek under the hood to understand what’s actually going on. Maybe you like the transparency and faster innovation that comes from being part of a global open source community. Or maybe, like the founders of Imply, you think the world is just a better place with open source in it.

Open source is great. And sure it’s going to work, but I’m willing to bet you’ll probably be putting in more time and effort than you really want to. When you need a bit more help than you can get from online forums, there’s value in having a partner to lean on.

This is why I’m super excited to announce a new offer for Apache® Druid users. Today, Imply is making it possible for Druid users to get all the value of a partnership with Imply effectively for free – and lower their total cost of ownership (TCO) for Druid.

Imply’s Total Value Guarantee (TVG), a global guarantee for qualified participants, that the TCO with Imply – measured across software, support, and infrastructure (all hard dollar costs) – will be less than the current TCO to run Apache Druid. It’s as simple as that.

Why are we introducing this guarantee?

We are big believers in open source. I think Gian Merlino, Imply co-founder and CTO (and one of the original creators of Apache Druid) said it best: “I really want to live in a world where the best software in every category is open source software and we’re working to help create that world.”

Open source is first and foremost about community. Thousands of people in all corners of the world working together to generate ideas and create tools that benefit the open-source community, their companies’ customers, and the world at large. Together these contributions become greater than the sum of their parts.

This is why our strategy from day one has always revolved around open source. We pride ourselves on being active members of the Druid community, helping developers succeed with Druid by contributing to Druid’s past, present and future. We’ve got a long track record of doing just that, including today’s announcement of the new multi-stage query engine (check out my colleague Darin Briskman’s blog article for more details).

The Total Value Guarantee represents another opportunity to give back to the Druid community. It offers a better way for developers to work with Druid while staying true to one of the hallmarks of open-source software – saving money.

Why Imply as a partner?

By guaranteeing a lower TCO with Imply, you get all the advantages of Imply’s products and services – like a commercial distribution, cloud service, and committer-driven support – while lowering your TCO with Druid.

Why is that a big deal? With Imply, you get access to the latest security patches to ensure you are running on the most secure code possible. Our management and monitoring tools can help you tap into more speed, querying data sets 10 times faster than before.

Imagine knowing that if a problem arises, you will have around-the-clock support with a commercial distribution from the original team behind Druid vs. having to rely on only community forums and slack channels (which have their place but maybe not for mission critical applications).

Are you thinking this sounds too good to be true?

In short, it’s not. We’ve got two secret ingredients: 

We’re the Druid experts

With the original founders of Apache Druid here at Imply, we are the experts. We wrote the first line of code. And we’ve spent the most amount of time (close to a decade!) working with Druid to learn the ins and outs of it to maximize price for performance.

We’ve built the best Druid tools

Over the past decade we’ve built and developed the best tools to eliminate the operational overhead of managing open source Druid. In short, our tools make it super easy to stay up to date and run more efficiently. Our management software makes cluster operations point and click complete with rolling upgrades. And we have developed our own monitoring tool, Clarity, that puts Druid into focus by identifying and removing performance bottlenecks before they become an issue. We use our own tools to help lower your TCO.

Finally, we can offer this guarantee because we have a proven track record of saving developers time from managing the database and saving money on infrastructure. 

Paytm, for example, saved 12 additional engineering hours per week (that’s getting back more than a day every week!) and reduced infrastructure costs by 50% with Imply. There are countless more examples.

How’s this work?

Based on the outcome of a free cluster analysis (takes about two weeks), qualified participants will get Imply Enterprise Hybrid complete with committer-driven support at a lower TCO for Druid.

And within 30 days, if it turns out that we didn’t lower your TCO, then we’ll give you Imply Enterprise Hybrid and standard support free for 1 year – so there’s nothing to lose.

Got questions?

Check out our website for more information or simply send us an email at

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