Imply Videos

Dec 9, 2022

User Activity Analytics in Digital Publishing Domain: Success Story by Indian Express

Indian Express is one of the leading media publishing company based in Mumbai is using Imply for user activity analysis. In this talk, we share how Indian Express migrated their use case from Google Analytics and Tableau for their analysis to Imply enhanced real-time analysis with their streaming data. In addition to this existing use case, the additional use case is for monitoring various detailed events across the platform like trends in signup, login activities, subscription utilization, and campaign tracking based on Geo location.