Expedia

Personalizing Travel: Expedia, Imply, and the Art of Segmentation

“Combining an approximate streaming algorithm (DataSketch) that supports set operations and a fast time-series datastore (Druid) can provide capabilities that previously could take hours.”
Elan Halfin  |  Principal Engineer  Expedia

Summary

As one of the world’s top travel platforms, Expedia Group manages customer experiences across more than 200 booking sites and 25 brands including Brand Expedia, Orbitz, Travelocity, Vrbo, and Hotels.com. Expedia Group built an internal self-service tool powered by Apache Druid to allow business users to create traveler segments for marketing and other purposes.

References

Highlights

  • Query latency improved from 24 hours to <5 seconds
  • DataSketches at ingestion for fast approximations
  • Supporting dynamic criteria across multiple big data sets

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