Tales at Scale Podcast: Who Really Needs Real-Time Data?

Jan 31, 2023
Reena Leone

January 31st, 2023


The importance of real-time data continues to grow. Companies recognize the value of collecting data in real time, however, they can struggle with who needs it and why. Product managers, sales, and marketing teams often express a need for real-time data, but it’s crucial to understand their actual requirements.

Real-time data goes hand-in-hand with customer-facing analytics, operational visibility, and real-time decisioning and more. When dealing with real-time data, companies need to carefully consider their architecture to avoid creating systems that are either too simple or too complex. It’s all about the right balance of optimal performance and flexibility while avoiding potential bottlenecks or developers can build what they need to without limitations.

We hear a lot about data-driven culture but it’s essential for organizations to prioritize the right data, the right strategies, and right tech. Listen to the podcast to learn more about:

  • Who needs real time data and why it’s important
  • What challenges companies are facing when harnessing the power of real-time data and how they can overcome them
  • How real-time can build trust with customers
  • Architecture considerations for building out real-time systems and applications
  • Examples of companies leveraging real-time data in the right way


Gwen Shapira a co-founder and CPO of Nile (thenile.dev). She has 20+ years of experience working with code and customers to build reliable and scalable data architectures – most recently as the head of Cloud Native Kafka engineering org at Confluent. Gwen is a committer to Apache Kafka, author of “Kafka – the Definitive Guide” and “Hadoop Application Architectures.”. You can find her speaking at tech conferences or talking about data at the SaaS Developer Community.

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