Never before have companies had as much data about how their customers use their products as they do now. Online offerings provide the opportunity to know in detail, and act upon, how real users are engaging with product features and digital experiences. A better user experience leads to stickiness, less churn, and higher lifetime value.
However, user behavior insights are buried in huge and fast-moving volumes of clickstream and interaction data that must be tied to historical and contextual datasets to be actionable. Product managers and marketers need access to this data as it is generated, with the ability to explore it easily, while applying their business intuition.
Today’s analytics systems are not equipped to handle the scale and speed of behavior data across millions of users. They can’t respond to user queries fast enough to provide an interactive analytics experience, nor can they keep up with the flow of real-time data.
Imply is a self-service analytics solution for business managers and professional analysts to interactively explore user behavior data at tremendous speed and scale. With Imply you can evaluate A/B tests, perform funnel analysis, and detect and diagnose anomalous user behavior, even across huge user populations.